Trade Republic
New Countries Launch
When Trade Republic expands into a new market, each launch is supported by a dedicated campaign designed to introduce the brand to this new audience. Beyond communicating the advantages of opening an account, these campaigns also reinforce one of the brand’s most recognizable visual assets: the iconic Mirror Card — a central element of Trade Republic’s identity and premium aesthetic.
For the launch in Austria and Portugal, we developed a concept that transformed the Mirror Card into a monumental installation placed in the heart of Vienna, positioned in front of the iconic St. Stephen's Cathedral. In Lisbon, the card was placed in the 'Praça do Comércio', the iconic square located in the heart of the city.
I led the Art Direction of the project, working closely with 3D Artist Marc Otten for the Austrian Launch, and Julian Braun for the Portuguese launch.
Creative Team: Gabriel Costa, Anina Wäsche, Sven Joosten, Marc Otten, Julian Braun, Agnieszka Diesing
