Trade Republic

Austria Branch Launch

When Trade Republic expands into a new market, each launch is supported by a dedicated campaign designed to introduce the brand to this new audience. Beyond communicating the advantages of opening an account, these campaigns also reinforce one of the brand’s most recognizable visual assets: the iconic Mirror Card — a central element of Trade Republic’s identity and premium aesthetic.

For the launch in Austria, we developed a concept that transformed the Mirror Card into a monumental installation placed in the heart of Vienna, positioned in front of the iconic St. Stephen's Cathedral.

I led the Art Direction of the project, working closely with 3D Artist Marc Otten to bring the campaign to life.

Creative Team: Anina Wäsche ( Creative Lead) Sven Joosten ( Brand Director) Marc Otten (3D Artist) and myself

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Gabriel Costa Ijui

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