Trade Republic
Child Savings Account Perk Campaign
As part of its onboarding strategy, Trade Republic regularly launches seasonal campaigns offering special perks for new customers joining the bank. In early 2026, new customers in France and Spain received a €50 bonus invested into a selected ETF for every new Child Savings Account created during the campaign period.
To support the launch, we developed a campaign designed to quickly capture attention while maintaining a strong promotional appeal and clear product communication. The concept and visual direction were inspired by the existing Child Savings Account campaign, helping create consistency across the product ecosystem while adapting the look and feel to a more promotional and conversion-focused approach.
Creative Team: Kat Olivier Argyle, Anina Wäsche, Sven Joosten, Marc Otten and myself.
