Trade Republic
Child Savings Account Campaign
The Trade Republic Child Savings Account was created to encourage families to start investing for their children’s future from an early age. The product combines long-term investing with an accessible and easy-to-use experience, helping parents and relatives build savings over time through ETFs, stocks, and recurring investments.
Together with Kat and Sven we developed the Art Direction of the campaign, creating a photoshoot inspired by environments that play an important role in a child’s development — such as creative spaces, learning moments, playful interactions, and family routines.
The campaign aimed to position the Child Savings Account as a modern and approachable financial tool, showing that parents and relatives can start building long-term financial support for the next generation in a simple and accessible way.
Creative Team: Kat Olivier Argyle, Anina Wäsche, Sven Joosten, and myself.
Photographer: Marius Knieling
